Innovation

Product ideation and innovation are intrinsically coupled together. Ideation generates concepts for new products or services that don’t exist today. Innovation is required to design and develop the idea into a competitive manufacturable, deployable and scalable solution.

A natural consequence of development teams being immersed in the ideation phase is that they can become blinkered, resulting in a development being pushed through despite the lack of appropriate market research, customer and competitor insights.

Ideation phase

Idea

• Idea solves a real need and has underlying "magic"

• Brainstorm multiple solutions and prioritise

• Assess for core competence, DFM and scalability

Market

• Qualified market data is available

• Market growth is sustainable

• Pricing supports profitable product economics

Customer

• Access to customers to validate solution

• Critical Insights gained from key stake holders

• Evaluation of alternative customer options

Competition

• Competitors clearly identified

• Benchmark solutions with extrapolation

• Significant value creation possible

Innovation phase

Innovation strives to solve customer problems with differentiation, ease of use, scalability and above all, achieving commercial product economics. This is the core approach implemented by i²s².tech.

Develop

• Deliver creative ways to implement the solution

• Focus on low touch system integration

• Customer design autonomy and ease of use

Evaluate

• Evaluate and stress test initial solution

• Set a bar for excellence based on benchmarking

• Identify and specify areas of improvement

• Prioritise areas of highest value improvement

• Innovate to create distance from competitors

• Constant simplification for customer usage

Modify

Optimise

• Optimise design ensuring DFM and scalability

• Ruggedise design for reliability

• Validate product economics are achievable

Industrialise

• Unique differentiation can be achieved

• Undisputed value can be created

• Core competence matches viable solution

Innovation

• Industrialise for quality and repeatability

• Successful pilot production

• Yield improvement for cost, volume and margin

Surprisingly, a high proportion of products never reach the market and fail. The two main reasons are; the product idea never had a market to start with or the product could not scale and achieve the required product economics. Through our combined fractional CTO and CRO services i²s².tech provide valuable leadership to achieve successful product solutions.

Successful product launches can be achieved following some proven i²s².tech methodologies including the ideation and innovation cycle. This approach is coupled with the pre-sales process where customer challenges need to be solved with differentiation, value and undisputable benefits compared to the competition.